On Friday we took The Chris Byrne Program to the streets of Fort McMurray, AB for the Second EVER “Loose Change Challenge”. We ask drivers to roll down their windows, grab whatever change is in their ashtray, and THROW IT out the window. All money goes to the Wood Buffalo Food Bank.

This year, totally out of the blue, I got a call from Mike.



Our Promo department followed up, and proposed a challenge.



So to win CFL Tickets to the Edmonton Eskimoes v Toronto Argonauts game, Mike would have to help us with the Loose Change Challenge…in a bikini.



And so the stage was set.

LCC 3






Here’s how it sounded ON the street.



Mike got his tickets!!!

Mike's Tix

Word of what we were doing caught on to social media.



Our final total, after a weekend of counting…

LCC 6

$895 raised, PLUS the $500 from Colin Hartigan

= $1,395!!!

Stick Tap to John Knox and Gilles Mayer for counting/rolling all those coins.