Arcade Fire has taken a different approach with marketing their latest album Everything Now and their latest gag has them asking for ridiculous demands ahead of their performance on The Late Show with Stephen Colbert.

Colbert seems to be in on the gag, tweeting the list of demands and saying “What a bunch of tools.”

During their marketing campaign Arcade Fire have also posted their own mock review of Everything Now and later fake news’d themselves by issuing an email asking fans attending the Brooklyn release show to meet a dress code.

Everything Now was released Friday to mixed reviews.

Filed under: Arcade Fire